Main Article Content
Abstract (in English)
Introduction and purpose: The inefficiency of the market of agricultural products has caused severe price fluctuations and dissatisfaction on both sides of the market, i.e. for the consumer and the producer. The market of agricultural products sometime facing a shortage of supply and sometime with a surplus of supply. In the market of agricultural products, the role of dealers in buying and selling and hoarding is very colorful. In this research, while investigating and identifying the active links related to the value chain of agricultural products, creating a strategic model of the agricultural products value chain and its implementation strategy have also been compiled in such a way that the role of actors in the market of production and trade of products has been defined in this model.
Materials and methods: In terms of purpose, this research is applied and in the field of qualitative research, and in terms of research method, it is a combination of reference and field methods. Information based on reference method and personal observation of the work of economic actors of agricultural products and holding a meeting with managers of the agricultural sector with a brainstorming approach and based on a slight change in Porter's model of the value chain of agricultural products, it was tried to formulate an implementation strategy for the formation of the value chain of agricultural products.
Findings: The findings of this research are the lack of awareness of the market factors about the value chain, the existence of economic issues and defective links that do not actually create value, the obstacles to creating continuity in the links of the supply and value chain in the agricultural products sector.
Discussion and conclusion: Acquaintance of entrepreneurs and economic activists in the field of agricultural products or the benefits of the value chain, drafting laws and support can help in developing and completing the value chains of agricultural products.