Main Article Content
Abstract (in English)
This study provides a comparative analysis of the effectiveness of digital marketing versus traditional marketing. This review study is based on previous research and existing literature. Traditional marketing methods such as television, radio, newspapers, and billboards have long been used to promote products and services; however, they often involve high costs, limited geographic reach, one-way communication, and difficulties in measuring results. In contrast, digital marketing, through tools such as social media, email campaigns, search engine optimization (SEO), and online advertising, enables businesses to achieve cost efficiency, precise targeting, real-time feedback, personalization, and measurable outcomes. The findings suggest that while traditional marketing remains relevant for certain local audiences and brand awareness campaigns, the global trend is shifting rapidly toward digital marketing due to its greater flexibility, broader reach, and higher return on investment (ROI). This transition highlights the importance of adopting integrated marketing strategies that combine the strengths of both approaches, especially in developing countries where digital infrastructure is still growing.